Privacy Policy

Personal information protection policy for the ŌWOW website

ŌWOW (“we”) cares about respecting your privacy and protecting your personal information. ŌWOW is committed to protecting the personal information collected during your use of the website redboxmedia.ca (the “website”) and to using it only for the purposes for which it was collected.

This personal information protection policy (the “privacy policy”) governs the collection, use, retention, disclosure, and destruction of information obtained by ŌWOW about users when they access or use the website.

BY ACCESSING THE WEBSITE, YOU CONSENT TO THE COLLECTION, USE, DISCLOSURE, RETENTION AND DESTRUCTION OF YOUR PERSONAL INFORMATION UNDER THE CONDITIONS DESCRIBED IN THIS POLICY.
IF YOU DO NOT CONSENT TO THESE TERMS, PLEASE DO NOT USE THE WEBSITE.

1. Scope and Application

The term “personal information” refers to information that, alone or in combination with other information, makes it possible to identify an individual, such as their name, date of birth, email address, and any other information that must be treated as “personal information” under applicable law.
ŌWOW reserves the right to change this privacy policy at any time without notice. The current version of the privacy policy is available on the website, with its effective date indicated. If changes that significantly alter the privacy risk are made to the policy, we will notify you by posting a notice on the website’s home page. If you continue to use the website after such changes take effect, you will be deemed to have accepted those changes. We recommend that you review our privacy policy regularly.

2. Information We Collect and Why We Collect It

The personal information that is collected and used is notably for the following purposes:

Website usage data:

• Feature usage data: ŌWOW may collect certain data about website usage, such as features used or sections visited.
• Profile information, such as your digital identifiers, passwords, and service preferences, communication language, for example.
• Browser information, such as the type of browser you use (e.g., Microsoft Edge, Chrome, Opera, Internet Explorer, Safari, Firefox) or the address of the site you came from if you clicked on an ŌWOW advertisement.
• Device information, such as the identifier, model, operating system, notification status, privacy settings, other device configurations, location information, or your IP address (a number automatically assigned to your computer or device when you browse the Internet, from which a general geographic location can be determined).
• Location information, such as general location information from your IP address and geolocation data from your browser or mobile device, if you have authorized it to share such data.
• Other information from web technologies using tools such as cookies and web beacons, including unique identifiers and your response rate.
• Transaction information, relating to how you use different products or services.
• Contact details: including your full name, mailing address, email address, phone number.
• Identity information, including but not limited to age group, gender, salary bracket/estimated household income, citizenship, résumé.
• Payment and financing data: including credit card information, or if you submit an online financing application on the ŌWOW website, certain information about you including your first and last name, social insurance number / driver’s license / health insurance number, bank account number, city, email address, phone number, full mailing address, information about your residence, employment and income, as well as confirmation of whether you have ever been bankrupt.

Other information we collect may include information you provided to us through various means, including but not limited to communication language preferences, demographic data, and interests and opinions through our registered surveys. We use this information to:

• Allow you to access and properly use the website.
• Allow us to address issues reported by users, including for troubleshooting, support, optimization, and security breach reviews, or to restore lost data.
• Allow us to assess, optimize, and improve the content and features of the website, including through third-party performance tools such as Google Analytics, which uses cookies to collect statistical data in aggregate form to analyze how visitors use a website. If you do not want to share information with Google Analytics, you may opt out at https://tools.google.com/dlpage/gaoptout. For more information about how Google Analytics processes personal information, please see their privacy policy at http://www.google.com/intl/en/policies/privacy/
• Allow us to offer you advertising content, including through retargeting, and to improve the content of our advertisements and website to better suit or interest our audience.
• Personalize your experience with us by analyzing data, including reviewing and studying your applications, transactions and other information to understand you, your needs and activities, and the products, services, promotions, offers and advice that may interest you; to target or personalize products, services, promotions, offers, advice, tips and articles based on the information we have collected; and to track marketing ad activity and response rates to plan future online marketing campaigns. ŌWOW may also promote and market products and services on third-party sites using web technologies.
• Prevent fraud during the online payment process.
• Measure, in aggregate, the number of people interacting with a digital advertisement.
• Allow us to communicate with you and respond to your inquiries and quote requests; fulfill your orders and provide after-sales follow-up; register you for our initiatives and contests; allow you to apply for employment opportunities; conduct internal and external audits and reference checks; receive your comments and suggestions; and send you communications by mail, email, text message, phone, fax, social media, or other means, including marketing communications about products, services or initiatives, within the limits permitted by applicable law. You may opt out of marketing communications at any time. See also Section 7 “Your Rights.”
• Allow us to establish your satisfaction through satisfaction surveys; comply with applicable laws and regulations; process your payment or financing application; and determine your eligibility for products or services.

We only use personal information for the purposes for which it was collected.

3. Cookies: How They Are Used

When you visit the website, we may place a data file on your device, such as a cookie, pixel beacons (very small graphic elements), or a similar file. These files allow us to retain certain information about your use of the website, including the date of your most recent visit, pages viewed, and files downloaded. They allow us to adapt the website to better meet the interests and preferences of our users. These files may also be used by ŌWOW for targeted marketing purposes to present you with content or advertisements we consider likely to interest you based on your browsing behavior on the website. To the extent these cookies are not strictly necessary for the operation of our website, we ask for your consent to their use on your first visit. You have the option to disable these cookies in the future by managing your browser’s configuration settings.

Please consult our cookie policy at https://experienceowow.com/politique-de-temoins for specific information on the cookies we use, the reasons we use them, and how to remove them from your computer.

4. How Information Is Retained and Disclosed

ŌWOW retains personal information for a reasonable period either to give you proper access to the website, to fully respond to your requests and/or process your orders, to achieve the stated purposes, or as required by law, whichever is longest. After this period, we ensure the information is de-identified or destroyed in a way that protects it against unauthorized access or disclosure.

Only relevant staff may access data when necessary to fulfill their service-related duties in accordance with the purposes set out in this privacy policy. We never disclose your personal information to anyone outside ŌWOW without your consent, except to the following third parties and only if they have implemented appropriate security safeguards to ensure at least the same level of security as ours:

• Our suppliers retained to perform certain functions on our behalf (e.g., data processing and storage, sending communications, payment processing, delivery, etc.). We ensure that these third parties only have access to the information necessary to carry out the agreed services, process your information only for the purposes we have determined, and have personal information protection measures in place that comply with applicable laws and provide the same level of protection as set out in this privacy policy.
• Any entity in the event of a merger, corporate reorganization, or change of control of ŌWOW, in whole or in part, only if the parties have signed an agreement limiting the collection, use, and disclosure of information to the purposes of the business transaction.
• Any public authority if required by law, or to defend our rights, or otherwise in accordance with the law. If ŌWOW must disclose information or provide a copy to a government agency under a law or court order, ŌWOW will attempt to notify you in advance to the extent permitted by law.
• Companies providing anti-money laundering and terrorist financing verification, credit risk reduction, fraud and crime prevention services, including financial institutions, credit rating agencies, and regulatory bodies with which such personal information is shared.

5. Hyperlinks and Third Parties

The website may contain sharing or publishing options or links to third-party websites or platforms. By using or activating these links or features, you leave the website and your browsing becomes subject to the terms of use and privacy policy of those third parties. We have no control over these third-party platforms, and the fact that they are listed on the website does not in any way engage our responsibility.

6. Security

All data is stored on servers with high security standards, protected against improper use and access by unauthorized persons. We strive to maintain the necessary physical, administrative, and technical security measures at our offices and information storage centers. Information is only made available to individuals (employees or agents) who need access to carry out their responsibilities.

ŌWOW takes reasonable measures to protect your personal information transmitted during your use of the website, including when you submit an online financing application or complete an online purchase. Specifically, ŌWOW uses technical and organizational measures to protect your personal information against loss or theft, as well as against unauthorized access and disclosure, both internally and externally. However, no security mechanism is perfect, and you should be aware that there is always some risk of a security breach. ŌWOW disclaims any liability for the disclosure of such information about you, except in cases of negligence on the part of ŌWOW. To reduce the risk of a security breach, no credit card information is stored on the servers used by the website.

All data collected through your use of the website is generally stored on servers located in Quebec. However, data may be processed by third-party service providers of ŌWOW located outside Quebec to enable them to fulfill mandates on behalf of ŌWOW. In such cases, ŌWOW takes reasonable measures to ensure that these third parties are bound by appropriate protective measures, including contractual ones.

7. YOUR RIGHTS

You have the right to know the purpose of ŌWOW’s collection and processing of your personal information, as well as the right to access, update, and correct that information. You may withdraw your consent to ŌWOW’s use and retention of your personal information at any time. However, in such cases, you may no longer be able to use certain features of the website. You also have the right, as applicable, to request: (i) that ŌWOW cease disseminating, de-index or re-index your personal information; or (ii) as of September 22, 2024, that your computerized personal information collected from you be communicated to you in a commonly used technological format, as well as to any person or entity authorized by law to collect such information. This right does not extend to information that was created or inferred from your personal information, and we are not required to communicate such information if it raises serious practical difficulties. If you believe your privacy rights have been violated, you have the right to file a complaint with the Commission d’accès à l’information du Québec or seek redress before the courts.

ŌWOW will generally respond to all access requests within 30 days of receiving all necessary information. Where we are unable to provide access, or if we need more time to respond to a request, we will notify you in writing. Based on exemptions provided by applicable law, ŌWOW may not be able to disclose certain types of information. To the extent possible, we will sever the information that will not be disclosed and give you access to the remaining information. If we are unable to provide access to or communicate personal information, we will provide an explanation, subject to restrictions. In certain circumstances, such as when a request is excessive or unfounded, we may charge administrative fees for access to your personal information. We may also charge for additional copies. We will inform you of any applicable fees before acting on a request.

8. Roles and Responsibilities

ŌWOW is responsible for communicating this policy and ensuring that its employees fully comply with all relevant aspects of the notice and its accompanying guidelines.
The functional or infrastructure units that process personal information are responsible for ensuring that these activities comply with this policy.
Our Privacy Officer (i) develops ŌWOW’s personal information protection strategy; (ii) designs and maintains the notice, its accompanying guidelines, and any other information-related policies or procedures; and (iii) serves as the official liaison with federal and provincial commissioners.

9. Contact Us

If you have any questions about this privacy policy, about access to your personal information, or about the collection, use and disclosure of personal information by ŌWOW, or how you may exercise your rights set out above, file a complaint, or update your personal information, please contact our Chief Privacy Officer as follows:
By email: contact@experienceowow.com
We will make our best efforts to process your request promptly.